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Trade Events

US CPG Trade Show Calendar

Key trade shows and buyer events for CPG brands entering the US retail market. Filter by your product category.

Last updated August 1, 2026

54 events

Natural Products Expo West

Mar 11-15, 2027 · Anaheim, CA

The world's largest natural and organic products event, essential for brands scaling in the health-focused retail sector.

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Natural Products Expo East

Sep 2026 · Philadelphia, PA

A key regional event for CPG brands looking to connect with East Coast retailers and distributors.

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Summer Fancy Food Show

Jun 28-30, 2026 · New York, NY

The premier industry event for specialty food and beverage, perfect for discovering trends and meeting high-end buyers.

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SFA Winter Fancy Food Show

Jan 2027 · Las Vegas, NV

A massive gathering of specialty food producers and buyers focusing on the year's upcoming culinary trends.

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Sweets & Snacks Expo

May 2027 · Indianapolis, IN

The leading event for the confectionery and snack industries, essential for securing placement in major retail chains.

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NACS Show

Oct 2026 · Las Vegas, NV

The must-attend event for brands looking to break into the massive convenience store and fuel-stop retail market.

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NGA Show

Feb 2027 · Las Vegas, NV

Targeted at independent grocers, this show is vital for brands aiming to build partnerships with regional supermarket chains.

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UNFI Spring/Summer Show West

Feb 2027 · Las Vegas, NV

A critical buying event hosted by a major natural distributor, connecting brands directly to retail buyers.

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UNFI Spring/Summer Show East

Feb 2027 · Orlando, FL

Connects brands with East Coast buyers through UNFI's extensive distribution network and retail relationships.

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UNFI Holiday Show East

Aug 2026 · Uncasville, CT

Focuses on seasonal inventory for the holiday season, essential for driving Q4 retail performance.

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UNFI Holiday Show West

Aug 2026 · San Francisco, CA

Allows West Coast brands to showcase holiday-specific products to major retail distributors and category managers.

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KeHE Summer Show

Feb 2027 · Chicago, IL

A premier selling show for KeHE's retail partners, perfect for building distribution in natural and specialty channels.

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KeHE Holiday Show

Jun 2026 · Chicago, IL

Focuses on Q4 seasonal strategy and holiday procurement for specialty and natural grocery retailers.

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Americas Food & Beverage Show

Sep 2026 · Miami, FL

Gateway for brands looking to expand their footprint across the Americas and Caribbean markets.

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Bar & Restaurant Expo

Mar 2027 · Las Vegas, NV

The premier destination for beverage brands to reach thousands of bar and restaurant buyers.

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Seafood Expo North America

Mar 2027 · Boston, MA

The largest seafood event in North America, key for brands specializing in protein and frozen categories.

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NFRA Executive Conference

Apr 2027 · San Diego, CA

A strategic leadership event for frozen and refrigerated food brands to meet with top industry executives.

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NFRA Convention

Oct 2026 · San Antonio, TX

One-on-one meeting format event facilitating sales conversations for refrigerated and frozen food brands.

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Newtopia Now

Aug 19–21, 2026 · Denver, CO

Innovation-focused show for health, wellness, and purpose-driven CPG brands. Strong for natural grocery positioning.

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Newtopia Now

Aug 2026 · Denver, CO

A newer, highly curated event focusing on conscious consumerism and the future of the wellness CPG market.

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WAFC Annual Convention

Apr 2027 · Palm Springs, CA

Focuses on Western US retail leadership, providing networking opportunities with major grocery chains.

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SupplySide West

Oct 2026 · Las Vegas, NV

Essential for wellness brands to source high-quality ingredients and connect with manufacturing partners.

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SupplySide East

Apr 2027 · Secaucus, NJ

A targeted event for ingredient sourcing and health-focused formulation innovation on the East Coast.

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Vitafoods USA

2027 · TBD

Focuses on the global nutraceutical market, ideal for brands in the supplement and functional health space.

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CHPA Annual Executive Conference

Feb 2027 · TBD

The place for over-the-counter wellness brands to discuss regulatory shifts and executive retail strategy.

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CosmoProf North America

Jul 2026 · Las Vegas, NV

The leading B2B beauty show in the Americas, essential for networking with retailers and distributors.

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CosmoProf North America Miami

Jan 2027 · Miami, FL

A strategic event focusing on beauty market growth across the US and Latin American corridors.

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America's Beauty Show

Apr 2027 · Rosemont, IL

The premier destination for beauty brands to reach salon professionals and upscale retail buyers.

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Premiere Orlando

Jun 2027 · Orlando, FL

A massive event for beauty brands to showcase products to salon and spa business owners.

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IBS Las Vegas

Jun 2027 · Las Vegas, NV

Focuses on professional beauty products and networking with beauty retail buyers and educators.

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National Hardware Show

Mar 2027 · Las Vegas, NV

The hub for household and DIY brands looking to secure shelf space in major home improvement retailers.

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The Inspired Home Show

Mar 2027 · Chicago, IL

The definitive industry event for housewares, kitchen appliances, and home design-focused consumer products.

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ACE Hardware Dealer Market

Aug 2026 · Chicago, IL

Provides direct access to thousands of Ace Hardware store owners and procurement teams.

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True Value/Do it Best Market

2026-2027 · TBD

Critical for household goods brands looking to secure listings within regional and national hardware cooperatives.

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Atlanta Market Summer

Jul 2026 · Atlanta, GA

A massive wholesale market for home decor and gift brands to meet specialty boutiques and retailers.

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NY NOW Winter

Feb 2027 · New York, NY

A high-end marketplace for lifestyle and home decor brands targeting boutique retailers and interior designers.

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NY NOW Summer

Aug 2026 · New York, NY

Focuses on trends in the home and lifestyle sector, allowing brands to launch new collections to retail buyers.

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Dallas Total Home & Gift Market

Jan 2027 · Dallas, TX

A major sourcing destination for gift and home lifestyle brands to build relationships with independent retailers.

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Outdoor Retailer Summer

Jun 2027 · Salt Lake City, UT

The central hub for outdoor gear and lifestyle brands to connect with specialized retail buyers.

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Outdoor Retailer Snow Show

Jan 2027 · Salt Lake City, UT

Essential for winter outdoor and lifestyle brands to showcase upcoming seasonal innovations.

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Shoppe Object

Feb 2027 · New York, NY

A curated marketplace focused on artisanal and lifestyle brands seeking premium retail placements.

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SuperZoo

Aug 2026 · Las Vegas, NV

The most important pet industry event for networking with retailers and discovering new product trends.

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Global Pet Expo

Mar 2027 · Orlando, FL

A global gathering of pet brands, buyers, and distributors, vital for expanding into new markets.

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Petfood Forum

May 2027 · Kansas City, MO

Focuses on the R&D, nutrition, and manufacturing side of the pet industry, essential for quality-focused brands.

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ABC Kids Expo

May 2027 · Las Vegas, NV

The premier destination for baby and juvenile product brands to connect with specialty retail buyers.

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Childrens Club

Jan 2027 · New York, NY

A major apparel and product marketplace for kids' fashion and baby gear brands.

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ASD Market Week (March)

Mar 2027 · Las Vegas, NV

A massive B2B trade show for consumer goods brands looking to access high-volume retail buyers and distributors.

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ASD Market Week (August)

Aug 2026 · Las Vegas, NV

Provides massive exposure to varied retail channels, from boutique owners to regional retail chains.

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ECRM Sessions

2026-2027 · TBD

Offers highly targeted, one-on-one meetings between CPG brands and key retail category buyers.

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PLMA US Private Label Trade Show

Nov 2026 · Chicago, IL

The most important show for brands specializing in private label and store brand manufacturing.

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White Label World Expo

May 2027 · Las Vegas, NV

A key event for brands focused on white label and private label partnerships in the e-commerce sector.

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NRF Big Show

Jan 2027 · New York, NY

The retail industry's premier conference for brands to learn about future trends and network with C-suite retail leaders.

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Licensing Expo

May 2027 · Las Vegas, NV

Essential for CPG brands looking to secure licensing deals for intellectual property to drive product appeal.

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SHOT Show

Jan 2027 · Las Vegas, NV

A massive trade show for outdoor, lifestyle, and tactical brands to meet with sporting goods retailers.

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Surf Expo

Sep 2026 · Orlando, FL

The leading event for coastal lifestyle and surf industry brands to secure distribution in regional retail.

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Dates are approximate and subject to change. Always verify with the official event website before making travel or exhibiting arrangements.