Question 1

What is the EISH Commercialization Index (ECI)?

Accepted Answer

The ECI is a proprietary scoring framework that evaluates your product across 19 commercialization dimensions including retail readiness, manufacturing readiness, label compliance, packaging, market opportunity, competitive positioning, and digital readiness. Each score is generated by AI based on your product details and supporting documents.

Question 2

Is the commercialization assessment really free?

Accepted Answer

Yes. The AI-powered assessment is completely free. You provide your product details and receive your full ECI report at no cost. Optional paid services include a Professional Commercialization Assessment at $1,947 and Blueprint Development at $18,947 for expert human review and strategy.

Question 3

What types of products can be assessed?

Accepted Answer

Any physical product can be assessed, including food and beverage, dietary supplements, health and wellness, beauty and personal care, household products, pet care, baby products, adhesives and sealants, tools and hardware, industrial chemicals, and more. The assessment is relevant for any product entering the US consumer market.

Question 4

How long does the assessment take?

Accepted Answer

The assessment typically takes 5 to 10 minutes to complete. After submitting your product details, the AI generates your full report within 60 to 90 seconds.

Question 5

What is included in the full assessment report?

Accepted Answer

Your report includes 19 commercialization scores, executive summary, label compliance findings, packaging assessment, consumer complaint risk analysis, manufacturing and distribution readiness, competitive intelligence, retailer-specific recommendations, quick wins, prioritized action plan, and 30/90-day roadmaps.

Question 6

Can I get a human expert to review my results?

Accepted Answer

Yes. After completing the free AI assessment, you can request a Professional Commercialization Assessment at $1,947 or Blueprint Development at $18,947, both performed by the EISH team with expert human review by Dean Van Zyl.

Question 7

Is this relevant for international brands entering the US?

Accepted Answer

Absolutely. The assessment is specifically designed to identify the regulatory, labeling, and channel gaps that international products face when entering the US market, including FDA compliance, FTC labeling rules, retailer requirements, and distribution readiness.