Financial Modeling
Pricing & Cost Modeler
Model wholesale pricing, unit economics, and import landed costs across your supply chain.
Your manufacturing cost per unit
Consumer shelf price you're targeting
Select Channels to Model
Channel Profitability Analysis
| Channel | Retail Price | Wholesale Price | Profit/Unit | Margin % | Status |
|---|---|---|---|---|---|
| DTC (Direct-to-Consumer) | $19.99 | $11.99 | $6.99 | 58.3% | Viable |
| Amazon FBA | $19.99 | $11.99 | $6.99 | 58.3% | Viable |
| Specialty Retail | $19.99 | $11.99 | $6.99 | 58.3% | Viable |
Pricing Strategy Notes
- • Wholesale Price: Standard 40% wholesale discount from retail price
- • Profit Margin: Calculated after COGS and wholesale discount
- • DTC Channel: Highest margins (direct to consumer, no middleman)
- • Amazon/Retail: Lower margins due to fulfillment costs and retailer cuts
- • Viability Threshold: Profit/unit must be positive after COGS
Important: Retailer-Specific Considerations
This model provides a baseline pricing guideline. Retailers have different rebate structures, back-in models, co-op programs, and promotional allowances that will impact your actual profitability. Major retailers negotiate custom terms including slotting fees, co-op advertising, volume rebates, returns/markdown allowances, and warehouse fees.